Blog
Notes on reading engagement heat, avoiding average-screen traps, and refreshing studies after layout change.
What Engagement Heat Actually Shows
Heatmaps reveal concentration of attention and interaction—not proof that a region is valuable or that cold zones are failures.
How Bangkok Product Teams Misread Heatmaps
Patterns we see when Thai and regional products share screens across languages and device mixes.
From Heat Layers to Interface Stories
A short method for turning heatmap evidence into narratives design and product can brief.
When to Refresh a Heat Study
Signals that last quarter’s heatmaps no longer match how people use your interface.