Heat Guide
Our working path from raw engagement overlays to interface insight your team can brief and maintain. Use it to see what a heat engagement covers before you book.
1. Decision framing
We start with the layout or flow choice you need to make—homepage hierarchy, form length, onboarding steps, or campaign landing—and the timeframe it must serve. Heat studies exist to change that answer, not to decorate a wall.
2. Screen and segment scope
We select the screens and device or language cuts that matter for the decision. Averaged heat across mismatched audiences is a common trap; we name exclusions early.
3. Heat and interaction review
We read click, move, and scroll density from the tools you already use, note sample quality, and flag overlays too noisy for durable conclusions. No new stack required to begin.
4. Cold and hot zone stories
We write the differences as interface stories: where attention gathers, where it thins, what that suggests for hierarchy and content placement, and what to test next.
5. Refresh after change
We leave a lightweight schedule for revisiting heat after releases or campaign spikes—so last quarter’s hotspots do not quietly steer this quarter’s design.
Walk this guide with your screens
Book an Interface Heat Study or ask for an Attention Briefing if you already have overlays to pressure-test.